Pilipinas Shell Petroleum Corp. (Pilipinas Shell) and Northern Star Energy Corp. (Northern Star) have signed an agreement to transform existing Northern Star sites in Region 1 into Shell-branded mobility stations.
“This partnership will allow us to reach more customers and communities in La Union, Ilocos Sur, Ilocos Norte, Abra and Mountain Province, in line with our commitment to meet the growing and evolving energy needs of every automotive and pedestrian customer,” said Randy del Valle, Pilipinas Shell vice president for mobility.
More than just a fuel site, the Shell Mobility station offers an expanded product line, full vehicle service, and even retail/lifestyle and food offerings targeted to each local market.
The partnership adds approximately 100 sites to Pilipinas Shell’s national portfolio over the long-term life of the partnership.
These mobility sites will support increased travel and economic activity in Baguio City, Sagada, Banaue, La Union, Pagudpud and other tourist hotspots in the region.
The growth of Pilipinas Shell’s Mobility business will be adequately supported by the Subic import terminal, with a storage capacity of 54 million liters.
“This investment is an important step in accelerating Pilipinas Shell’s growth ambition from 1,300 to 1,400 sites by 2025. La Union, Ilocos Sur, Ilocos Norte, Abra and Mountain Province being one of the largest transportation areas in the country, the partnership is expected to significantly increase fuel and non-fuel related revenues for Pilipinas Shell,” del Valle said.
He said the agreement also allows the company to provide more employment opportunities to local communities in these areas.
Pilipinas Shell and Northern Star will work together to seamlessly integrate operational practices in line with Shell standards.
Del Valle said Pilipinas Shell looks forward to applying Northern Star’s strong operational excellence and expertise, as evidenced by the site’s rapid and consistent growth and best practices.
“This partnership demonstrates our commitment to meeting the needs of Filipino consumers, with more customer-centric and innovative Mobility stations. We are here to stay and continue to propel the nation’s progress, just like what we have done for the past 108 years,” he said.
Northern Star is a distributor of premium fuel and lubricants across the Philippines, while Pilipinas Shell is the second largest oil company in the country with 1,100 outlets nationwide.