Pilipinas Shell expands its market with Northern Star

Filipino consumers – from motorists to pedestrians in Region 1 can expect to benefit

more high-quality products and services from Shell on the road.

Pilipinas Shell Petroleum Corporation (Pilipinas Shell) and Northern Star Energy Corporation (Northern Star) have signed an agreement to transform existing Northern Star sites in the region into Shell-branded Mobility stations.

“This partnership will allow us to reach more customers and communities in La Union, Ilocos Sur, Ilocos Norte, Abra and Mountain Province, in line with our commitment to meet the growing and evolving energy needs of every automotive and pedestrian customer,” says Randy del Valle, Pilipinas Shell Vice President for Mobility.

More than just a refueling site, the Shell Mobility station is a ‘destination’ that promises to create better customer journey experiences with an expanded product range, comprehensive vehicle servicing and even retail offerings /lifestyle and catering products targeted to each local market.

The partnership adds no less than 100 sites to Pilipinas Shell’s national portfolio over the expected life of the agreement. These mobility sites will support increased travel and economic activity in Baguio City, Sagada, Banaue, La Union, Pagudpud and other tourist hotspots in the region. The growth of Pilipinas Shell’s Mobility business will be adequately supported by the Subic import terminal, with a storage capacity of 54 ML.

“This investment is an important step in accelerating Pilipinas Shell’s growth ambition from 1,300 to 1,400 sites by 2025. La Union, Ilocos Sur, Ilocos Norte, Abra and Mountain Province being one of the transportation areas in the country, the partnership is expected to significantly increase fuel and non-fuel revenue for Pilipinas Shell. It also allows us to provide more employment opportunities to local communities in these areas,” says del Valle.

Pilipinas Shell and Northern Star will work together for the seamless integration of operational practices in accordance with Shell standards. According to del Valle, Pilipinas Shell looks forward to applying Northern Star’s strong operational excellence and expertise, as evidenced by the site’s rapid and consistent growth and best practices.

“This partnership demonstrates our commitment to meeting the needs of Filipino consumers, with more customer-centric and innovative Mobility stations. We are here to stay and continue to propel the nation’s progress, just like what we have done for the past 108 years,” he said.