Battersea launches new campaign to raise awareness and celebrate rescued animals
This fall, members of the public are invited to show their support for rescue dogs and cats everywhere by getting involved in Battersea’s Wear Blue for Rescue campaign. The world’s leading animal welfare charity has launched a new campaign asking people across the UK to join the rescue movement by taking time to share their love of rescue, sharing images of their own pets on social media platforms or by shouting out how they support the work rescues do – Battersea wants members of the public to join their campaign and celebrate their love of rescue animals.
Despite one in four dogs and cats coming from a rescue, many will hear of breeds such as French Bulldogs or Labradors being the nation’s favorite pets. Battersea believes the spotlight should be on the much-loved rescue animals that can be found in homes across the country and in all walks of life, regardless of breed.
Peter Laurie, Managing Director of Battersea, said: “Rescue animals are one of a kind and every year hundreds of thousands of animals are saved for all kinds of different reasons. Wear Blue for Rescue is Battersea’s exciting new campaign that aims to champion our love for the wonderful rescue dogs and cats who just need a second chance at life. All the underdogs who have become the best cats and are now living their best lives and bringing joy to the lives of their owners on couches, towers and even rescue missions, all over the world.
Anyone can participate in Wear Blue for Rescue, you don’t need to own a rescue dog or cat to advocate for rescue animals and show your love and support for the organizations that care for them.
As part of Wear Blue for Rescue, Battersea is also launching the Rescue symbol, a new symbol of support for rescue animals around the world. The association calls on everyone to show their love for rescues and to unite behind the Rescue symbol, standing up for the wonderful rescue animals that surround us in our homes and communities.
People can purchase a Wear Blue for Rescue item with the Rescue symbol on battersea.org.uk, or request a free badge or pet tag. Battersea encourages people to wear these items with pride and share their love of rescue animals on social media and using a special Battersea AR filter on Instagram and Snapchat. Don’t forget to tag @Battersea and use #RescueIsMyFavouriteBreed. Donate to Battersea to help them give a second chance to save animals everywhere.
Join the rescue movement and Wear Blue for Rescue: battersea.org.uk/WearBlueForRescue #RescueIsMyFavouriteBreed